EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
The World’s Game | FIFA 23 Global Launch Campaign
From heroing the world’s top women footballers like Sam Kerr & Catarina Macario in a year when women’s club football is now being added into the game to two World Cups happening in the next 12 months to getting the stems to ‘Deceptacon’ & crafting a custom mix with Le Tigre to recording slightly meta scripts with Alex Scott, Derek Rae, and Stewart Robson to ‘commentate’ on to flowing in nearly every elite footballer, top club, and beautiful stadium under the sun (and floodlights) into the FIFA 23 Reveal Film — all in all, this film was a joy to make that made me more deeply reconnect with all of the reasons I fell in love with this sport in the first place.
It wouldn’t have been possible without a core creative & production team that relentlessly improved it over months of constant fine-tuning, experiments, and pivots, as well as with the support of dozens of international team members who were all instrumental in actually getting this thing over the line. Especially while continuing to navigate & adjust to remote work & remote productions around the world.
From heroing the world’s top women footballers like Sam Kerr & Catarina Macario in a year when women’s club football is now being added into the game to two World Cups happening in the next 12 months to getting the stems to ‘Deceptacon’ & crafting a custom mix with Le Tigre to recording slightly meta scripts with Alex Scott, Derek Rae, and Stewart Robson to ‘commentate’ on to flowing in nearly every elite footballer, top club, and beautiful stadium under the sun (and floodlights) into the FIFA 23 Reveal Film — all in all, this film was a joy to make that made me more deeply reconnect with all of the reasons I fell in love with this sport in the first place.
It wouldn’t have been possible without a core creative & production team that relentlessly improved it over months of constant fine-tuning, experiments, and pivots, as well as with the support of dozens of international team members who were all instrumental in actually getting this thing over the line. Especially while continuing to navigate & adjust to remote work & remote productions around the world.
PROJECT OVERVIEW
Company: Electronic Arts
Date: 2023
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
Company: Electronic Arts
Date: 2023
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
