RAPINOE STATUE
To celebrate the USWNT’s World Cup and Megan Rapinoe's heroics all tournament long, Nike & space150 created an AR “Rapinoe Statue” experience that went live immediately after the final whistle of the Women’s World Cup final.
Reacting to the call by many to immortalize Rapinoe’s signature pose, social media embraced the filter and used it all over the world.
The filter also included an Audre Lorde-inspired quote by Rapinoe that reads: “Change does not come from playing by the existing set of rules.”
You can try the Lens here.
PROJECT OVERVIEW
Client: Nike
Agency: space150
Date: February 2019
Services: Copywriting, Creative Direction
To celebrate the USWNT’s World Cup and Megan Rapinoe's heroics all tournament long, Nike & space150 created an AR “Rapinoe Statue” experience that went live immediately after the final whistle of the Women’s World Cup final.
Reacting to the call by many to immortalize Rapinoe’s signature pose, social media embraced the filter and used it all over the world.
The filter also included an Audre Lorde-inspired quote by Rapinoe that reads: “Change does not come from playing by the existing set of rules.”
You can try the Lens here.
PROJECT OVERVIEW
Client: Nike
Agency: space150
Date: February 2019
Services: Copywriting, Creative Direction