EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
RISK EVERYTHING
As a kid, I couldn’t get enough of Nike’s World Cup campaigns and top-tier advertisements. From ‘The Cage’ to ‘Secret Mission’ I watched them religiously as a young player, practicing every move until I sincerely believed I could one day play on the beautiful game’s greatest stage.
Fast forward to today, I never did get to play in a World Cup (although there’s still time!); however, I was able to do the next best thing: be the voice of Nike for the World Cup.
For two years, I oversaw the brand’s voice on social and contributed at-large, reacting to big moments and developing the language for massive product and creative launches. The culmination of this surreal experience was the 2014 World Cup and Nike’s Risk Everything campaign, which was the brand’s biggest marketing effort for a sporting event ever.
While the World Cup is only one glorious month, the planning and aftermath take far, far longer, and I was able to be there for the full ride, working with incredible creatives, artists, and players.
At the end of the day, the World Cup doesn’t just decide the best football team in the world for the next four years. It decides the number one football brand in the world for the next four years. Nike’s challenge was to make sure that despite not being an official sponsor, the company would still prevail as the number one global football brand and dominate the football conversation before, during, and after the final tournament match.
So we just did it.
PROJECT OVERVIEW
Client: Nike
Agency: AKQA
Date: December 2013-October 2014
Services: Copywriting, Creative Direction, Creative Strategy
As a kid, I couldn’t get enough of Nike’s World Cup campaigns and top-tier advertisements. From ‘The Cage’ to ‘Secret Mission’ I watched them religiously as a young player, practicing every move until I sincerely believed I could one day play on the beautiful game’s greatest stage.
Fast forward to today, I never did get to play in a World Cup (although there’s still time!); however, I was able to do the next best thing: be the voice of Nike for the World Cup.
For two years, I oversaw the brand’s voice on social and contributed at-large, reacting to big moments and developing the language for massive product and creative launches. The culmination of this surreal experience was the 2014 World Cup and Nike’s Risk Everything campaign, which was the brand’s biggest marketing effort for a sporting event ever.
While the World Cup is only one glorious month, the planning and aftermath take far, far longer, and I was able to be there for the full ride, working with incredible creatives, artists, and players.
At the end of the day, the World Cup doesn’t just decide the best football team in the world for the next four years. It decides the number one football brand in the world for the next four years. Nike’s challenge was to make sure that despite not being an official sponsor, the company would still prevail as the number one global football brand and dominate the football conversation before, during, and after the final tournament match.
So we just did it.
PROJECT OVERVIEW
Client: Nike
Agency: AKQA
Date: December 2013-October 2014
Services: Copywriting, Creative Direction, Creative Strategy
