CHOOSE GO
As a part of Nike’s launch of the Epic React running shoe, the Choose Go campaign encouraged athletes from around the world to get moving. In Los Angeles, a hero activation for the campaign was closing down and taking over the I-90 highway for a 10k, in homage to the same highway being shut down during the 1984 Summer Olympics. Partnering with Kevin Hart, Nike showed Angelenos in rush hour traffic see what it would be like to run on a freeway and ‘Choose Go’.
[From official Nike press release]
Even @kevinhart4real can’t escape LA traffic, so instead, he reinvented his morning commute. On April 22, Choose Go over traffic at the Nike Go LA 10K. Registration opens Sunday, 3.4 at 9am. Go to http://gonike.me/gola10k to secure your spot on the starting line. #ChooseGo
As a part of Nike’s launch of the Epic React running shoe, the Choose Go campaign encouraged athletes from around the world to get moving. In Los Angeles, a hero activation for the campaign was closing down and taking over the I-90 highway for a 10k, in homage to the same highway being shut down during the 1984 Summer Olympics. Partnering with Kevin Hart, Nike showed Angelenos in rush hour traffic see what it would be like to run on a freeway and ‘Choose Go’.
[From official Nike press release]
Even @kevinhart4real can’t escape LA traffic, so instead, he reinvented his morning commute. On April 22, Choose Go over traffic at the Nike Go LA 10K. Registration opens Sunday, 3.4 at 9am. Go to http://gonike.me/gola10k to secure your spot on the starting line. #ChooseGo
PROJECT OVERVIEW
Client: Nike
Campaign: Choose Go
Agency: space150
Date: July 2017- September 2018
Services: Copywriting, Content Creation
Client: Nike
Campaign: Choose Go
Agency: space150
Date: July 2017- September 2018
Services: Copywriting, Content Creation