THE LIBERTÉ CUP
The refugee crisis is now bigger than ever with 65.3 million displaced people worldwide. While charities in the camps help to provide food and clothes we wanted to tackle a different issue. To change the way refugees are viewed in the media.
We had the idea of creating The Liberté Cup - a football tournament for refugees. It’s not a political campaign, it’s not a charity and we're not asking to open borders. The aim is simple. To change the way refugees are viewed in the media.
On September 10th, teams travelled far and wide to take part in the tournament. The day was a huge success with media coverage spreading our message across the world and social posts from pro players like Lionel Messi, achieving our goal of changing the media perception. The documentary was released ITV hub. Reaching 12m+ across media. Brands involved Bigballs Media, Copa90, ITV Hub, Fuze Beyond Borders, FARE network, Football Supporters Europe, The Worldwide Tribe, Wear A Sports Shirt, 6pointer, Final Cut, Bullion Productions, Utopia56, Instagram, Ever and ever, Kick It Out, Bojan Krkik.
The refugee crisis is now bigger than ever with 65.3 million displaced people worldwide. While charities in the camps help to provide food and clothes we wanted to tackle a different issue. To change the way refugees are viewed in the media.
We had the idea of creating The Liberté Cup - a football tournament for refugees. It’s not a political campaign, it’s not a charity and we're not asking to open borders. The aim is simple. To change the way refugees are viewed in the media.
On September 10th, teams travelled far and wide to take part in the tournament. The day was a huge success with media coverage spreading our message across the world and social posts from pro players like Lionel Messi, achieving our goal of changing the media perception. The documentary was released ITV hub. Reaching 12m+ across media. Brands involved Bigballs Media, Copa90, ITV Hub, Fuze Beyond Borders, FARE network, Football Supporters Europe, The Worldwide Tribe, Wear A Sports Shirt, 6pointer, Final Cut, Bullion Productions, Utopia56, Instagram, Ever and ever, Kick It Out, Bojan Krkik.
