NEYMAR IN LA
When Nike brought Brazilian football’s playmaker Neymar Jr. to Los Angeles, they wanted to document his every move and ensure that his presence on U.S. soil made waves across the country.
My role was to help concept and execute a series of activations to increase Neymar’s exposure in the US and bring the Los Angeles soccer community together. This included everything from a by-the-hour content calendar to a 3am editing session to get video recaps ready to post by the time the East Coast woke up.
The tour included court side seats for Game 2 of the NBA Finals in Oakland, a drop-in at a kid’s soccer event at the LA Coliseum, Sneaker Shopping with Flight Club and Complex, an appearance at Niky’s Sports in Santa Monica, a now-famous kick across Hollywood Blvd. on Jimmy Kimmel, and the main event, a block party at the Nike East Los Angeles Community Store, culminating with the unveiling of a 100-foot Neymar mural by Brazilian street artist Eduardo Kobra.
PROJECT OVERVIEW
Client: Nike, Evan Baechler, Jesse Stolak
Date: September-December 2018
Services: Copywriting, Concepting, Live Content Capture
When Nike brought Brazilian football’s playmaker Neymar Jr. to Los Angeles, they wanted to document his every move and ensure that his presence on U.S. soil made waves across the country.
My role was to help concept and execute a series of activations to increase Neymar’s exposure in the US and bring the Los Angeles soccer community together. This included everything from a by-the-hour content calendar to a 3am editing session to get video recaps ready to post by the time the East Coast woke up.
The tour included court side seats for Game 2 of the NBA Finals in Oakland, a drop-in at a kid’s soccer event at the LA Coliseum, Sneaker Shopping with Flight Club and Complex, an appearance at Niky’s Sports in Santa Monica, a now-famous kick across Hollywood Blvd. on Jimmy Kimmel, and the main event, a block party at the Nike East Los Angeles Community Store, culminating with the unveiling of a 100-foot Neymar mural by Brazilian street artist Eduardo Kobra.
PROJECT OVERVIEW
Client: Nike, Evan Baechler, Jesse Stolak
Date: September-December 2018
Services: Copywriting, Concepting, Live Content Capture
