EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
NEYMAR IN LA
When Nike brought Brazilian football’s playmaker Neymar Jr. to Los Angeles, they wanted to document his every move and ensure that his presence on U.S. soil made waves across the country.
My role was to help concept and execute a series of activations to increase Neymar’s exposure in the US and bring the Los Angeles soccer community together. This included everything from a by-the-hour content calendar to a 3am editing session to get video recaps ready to post by the time the East Coast woke up.
The tour included court side seats for Game 2 of the NBA Finals in Oakland, a drop-in at a kid’s soccer event at the LA Coliseum, Sneaker Shopping with Flight Club and Complex, an appearance at Niky’s Sports in Santa Monica, a now-famous kick across Hollywood Blvd. on Jimmy Kimmel, and the main event, a block party at the Nike East Los Angeles Community Store, culminating with the unveiling of a 100-foot Neymar mural by Brazilian street artist Eduardo Kobra.
PROJECT OVERVIEW
Client: Nike, Evan Baechler, Jesse Stolak
Date: September-December 2018
Services: Copywriting, Concepting, Live Content Capture
When Nike brought Brazilian football’s playmaker Neymar Jr. to Los Angeles, they wanted to document his every move and ensure that his presence on U.S. soil made waves across the country.
My role was to help concept and execute a series of activations to increase Neymar’s exposure in the US and bring the Los Angeles soccer community together. This included everything from a by-the-hour content calendar to a 3am editing session to get video recaps ready to post by the time the East Coast woke up.
The tour included court side seats for Game 2 of the NBA Finals in Oakland, a drop-in at a kid’s soccer event at the LA Coliseum, Sneaker Shopping with Flight Club and Complex, an appearance at Niky’s Sports in Santa Monica, a now-famous kick across Hollywood Blvd. on Jimmy Kimmel, and the main event, a block party at the Nike East Los Angeles Community Store, culminating with the unveiling of a 100-foot Neymar mural by Brazilian street artist Eduardo Kobra.
PROJECT OVERVIEW
Client: Nike, Evan Baechler, Jesse Stolak
Date: September-December 2018
Services: Copywriting, Concepting, Live Content Capture
