LOST SHIPMENT
For Nike's collab with Stranger Things, Nike challenged us to help launch its collection with ideas that brought each of the brands together in an unexpected and creative way, beginning in the days before E3 and running beyond the show’s Season 3 Netflix premiere.
We brought things back to the 80s with an automated 1-800 number and video content that dropped clues about what was about to drop. We tapped into the hype about the latest season of Stranger Things, while making sure Nike and the Hawkins-inspired collection didn't get left upside down.
From crafting an 80s-style automated number (1-800-561-1985) that led into time-warped, secretive conversations that revealed coordinates to producing a mysterious video spot focused on a teenage boy searching for answers while riding his bike through the streets of Los Angeles, we brought the campaign to life, tapping into the hype surrounding the swoosh’s celebration of the return of Stranger Things.
˙ǝƃuɐɹʇs ʇǝƃ oʇ sƃuᴉɥʇ ɹoɟ ɹǝqɯnu ɐ sᴉ sǝʞɐʇ ʇᴉ ll∀
PROJECT OVERVIEW
Created by: space150
Client: Nike, Marcus Arman
Creative Director/Writer: Eric Beard
Producer/Director: Brad Scott
ECD: Ned Lampert
Coordinator: Cynthia Bravo
DP: Joseph Loeffler
Gaffer: Gonzalo Digenio
Key Grip: Orlando Ordonez
Props: Caleb Harris
PA: Jackson Pearl
Drone: Taylor Chien
Hair and Makeup: Diana Campos
Editor: Parker Wilson
Color/Sound: KTM
Original Score/Sound Mixing: Josh Lundquist
Talent: Tyler Clofton
Voice Talent: Chris Nelson, Molly Ryman
Production Partner: Formula
For Nike's collab with Stranger Things, Nike challenged us to help launch its collection with ideas that brought each of the brands together in an unexpected and creative way, beginning in the days before E3 and running beyond the show’s Season 3 Netflix premiere.
We brought things back to the 80s with an automated 1-800 number and video content that dropped clues about what was about to drop. We tapped into the hype about the latest season of Stranger Things, while making sure Nike and the Hawkins-inspired collection didn't get left upside down.
From crafting an 80s-style automated number (1-800-561-1985) that led into time-warped, secretive conversations that revealed coordinates to producing a mysterious video spot focused on a teenage boy searching for answers while riding his bike through the streets of Los Angeles, we brought the campaign to life, tapping into the hype surrounding the swoosh’s celebration of the return of Stranger Things.
˙ǝƃuɐɹʇs ʇǝƃ oʇ sƃuᴉɥʇ ɹoɟ ɹǝqɯnu ɐ sᴉ sǝʞɐʇ ʇᴉ ll∀
PROJECT OVERVIEW
Created by: space150
Client: Nike, Marcus Arman
Creative Director/Writer: Eric Beard
Producer/Director: Brad Scott
ECD: Ned Lampert
Coordinator: Cynthia Bravo
DP: Joseph Loeffler
Gaffer: Gonzalo Digenio
Key Grip: Orlando Ordonez
Props: Caleb Harris
PA: Jackson Pearl
Drone: Taylor Chien
Hair and Makeup: Diana Campos
Editor: Parker Wilson
Color/Sound: KTM
Original Score/Sound Mixing: Josh Lundquist
Talent: Tyler Clofton
Voice Talent: Chris Nelson, Molly Ryman
Production Partner: Formula
