BORN MERCURIAL
Fast by Nature.
I worked closely with Nike Football to concept the launch campaign for the all new Mercurial with revolutionary Flyknit-360 technology. My role was to work with Nike brand design director Ben Oosterkerk in defining messaging and creative pillars that were then taken to the next level by agencies like Man vs Machine & used to drive a multifaceted global launch.
The project called upon a range of creative capabilities, and I had the privilege of working with the beautiful game’s biggest names; Cristiano Ronaldo, Neymar Jr, Kylian Mbappe, Marco Asensio, Lieke Martens, and wonder-kid Karamoko Dembele.
PROJECT OVERVIEW
Client: Nike, Ben Oosterkerk
Date: July 2017- September 2018
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
Fast by Nature.
I worked closely with Nike Football to concept the launch campaign for the all new Mercurial with revolutionary Flyknit-360 technology. My role was to work with Nike brand design director Ben Oosterkerk in defining messaging and creative pillars that were then taken to the next level by agencies like Man vs Machine & used to drive a multifaceted global launch.
The project called upon a range of creative capabilities, and I had the privilege of working with the beautiful game’s biggest names; Cristiano Ronaldo, Neymar Jr, Kylian Mbappe, Marco Asensio, Lieke Martens, and wonder-kid Karamoko Dembele.
PROJECT OVERVIEW
Client: Nike, Ben Oosterkerk
Date: July 2017- September 2018
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
