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EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)

1.  EA SPORTS FC (The Rebrand and Global Launch, 2023)

2.  Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)

4.  2022 FIFA World Cup (FIFA 23, 2022)

5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)

6.  The Viking (Beats By Dre x FC 24, 2023)

7.  The World’s Game (FIFA 23 Global Creative Campaign, 2022)

8.  Powered By Football (FIFA 22 Global Creative Campaign, 2021)

9.  EURO 2024 (UEFA x FC 24, 2023-24) 

10.  Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24) 

11. Team of the Year (Paramount & CBS x FC 24)


ADDITIONAL SELECTED PROJECTS

1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)

14. Choose Go (Nike Running, 2018)

15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)

16. True to 7 (Colin Kaepernick x Nike, 2019)

17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)

18. The Blues Connected Kit (Chelsea FC x Nike, 2018)

19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)

20. Where Is Football (Co-founder, 2009)

21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)

22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)

23. The Department of Unimaginable (Air Max Day x Nike, 2019)

24. Gamekillers (Nike Global Football, 2019)

25. F4%K YEAH (Nike Running, 2018)

26. Finding Football (The F2 and YouTube, 2018)

27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)

28. The Liberté Cup (2016)
 29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
EA SPORTS | Championing The Women’s Game

One of the most meaningful projects I’ve been able to help support is the ongoing effort to champion the women’s game in global football, sport, gaming, and general culture.

EA SPORTS FC 24 introduced women’s footballers into the hugely popular Football Ultimate Team (FUT) game mode. And FIFA 23 saw a massive leap forward by introducing women’s club football, the UEFA Women’s Champions League, and the 2023 FIFA Women’s World Cup, along with FIFA 23 cover star Sam Kerr.


PROJECT OVERVIEW
Company: Electronic Arts
Date: 2021-2024
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development