THE DEPARTMENT OF UNIMAGINABLE
Nike Air is driven by the belief that beyond the imagination, lies something bigger - the Unimaginable. It started over 40 years ago with the absurd idea to capture air in the soles of Nike shoes. Today, Nike continue to imagine and invent the future; and while the future is unknown, those who dare to imagine a better tomorrow are the ones most likely to take action and make the unimaginable real. Nike’s top secret Department of Unimaginable has experimented with Nike Air for decades, creating bigger and bigger Air. This covert department seeks to invent that which has yet to be imagined.
As an honorary member of The DOU (Department of Unimaginable), I helped craft the messaging and creative for video & event activations in New York, Paris, and the Netherlands.
PROJECT OVERVIEW
Client: Nike
Agency: space150 & Beard Projects
Date: August 2018
Services: Copywriting, Creative Direction, Digital Strategy
Nike Air is driven by the belief that beyond the imagination, lies something bigger - the Unimaginable. It started over 40 years ago with the absurd idea to capture air in the soles of Nike shoes. Today, Nike continue to imagine and invent the future; and while the future is unknown, those who dare to imagine a better tomorrow are the ones most likely to take action and make the unimaginable real. Nike’s top secret Department of Unimaginable has experimented with Nike Air for decades, creating bigger and bigger Air. This covert department seeks to invent that which has yet to be imagined.
As an honorary member of The DOU (Department of Unimaginable), I helped craft the messaging and creative for video & event activations in New York, Paris, and the Netherlands.
PROJECT OVERVIEW
Client: Nike
Agency: space150 & Beard Projects
Date: August 2018
Services: Copywriting, Creative Direction, Digital Strategy
