EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
Beats By Dre x EA SPORTS FC 24 | The Viking
This was a truly ambitious collaboration to re-create Beats by Dre's live action trailer 'The King & The Viking' with an FC edge entirely using in-engine cinematic gameplay featuring our FC 24 cover star Erling Haaland.
Whilst working in parallel with the Beats team and their own production, we were able to take inspiration from their creative to then mould the narrative into the FC environment. This meant building custom scenes, wardrobe, headphones and many more bespoke elements all with the north star of seamlessly connecting this real world moment to in-game.
Given the pioneering nature of the idea and the accelerated production timelines, I am incredibly proud of all our cross functional teams for their ability to create such a quality trailer and suite of supporting assets to launch this powerhouse global brand partnership
This was a truly ambitious collaboration to re-create Beats by Dre's live action trailer 'The King & The Viking' with an FC edge entirely using in-engine cinematic gameplay featuring our FC 24 cover star Erling Haaland.
Whilst working in parallel with the Beats team and their own production, we were able to take inspiration from their creative to then mould the narrative into the FC environment. This meant building custom scenes, wardrobe, headphones and many more bespoke elements all with the north star of seamlessly connecting this real world moment to in-game.
Given the pioneering nature of the idea and the accelerated production timelines, I am incredibly proud of all our cross functional teams for their ability to create such a quality trailer and suite of supporting assets to launch this powerhouse global brand partnership
PROJECT OVERVIEW
Company: Electronic Arts
Date: 2023
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
Company: Electronic Arts
Date: 2023
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
