THE GLITCH PITCH AND NIKE FOOTBALL X
Establish a look and feel along with concepts for launching a new attitude of small-sided football, and tell stories . Looking at the subsurface aspects of the game more specifically the type of player that plays the small-sided game.
The team at AKQA made modifications to existing Nike Football assets to provide a base aesthetic and ideas for creating new assets that would live for seasons to come. We developed ideas for post-World Cup special tournaments and live activations globally.
PROJECT OVERVIEW
Client: Nike
Agency: AKQA
Date: February 2015
Services: Copywriting, Creative Direction
Establish a look and feel along with concepts for launching a new attitude of small-sided football, and tell stories . Looking at the subsurface aspects of the game more specifically the type of player that plays the small-sided game.
The team at AKQA made modifications to existing Nike Football assets to provide a base aesthetic and ideas for creating new assets that would live for seasons to come. We developed ideas for post-World Cup special tournaments and live activations globally.
PROJECT OVERVIEW
Client: Nike
Agency: AKQA
Date: February 2015
Services: Copywriting, Creative Direction