EA SPORTS FC | The Rebrand and Global Launch

Welcome to the Club.

The opportunity of a lifetime, to be a core part of the team rebranding the 30-year EA SPORTS FIFA franchise to begin a new era and launch as EA SPORTS FC.

From brand identity development to storytelling to real football activations to global campaign films, this was a behemoth of a team effort as we welcomed the world to the club.  

PROJECT OVERVIEW
Company: Electronic Arts
Date: March-September 2023
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development

[From press release] Today, Electronic Arts Inc unveiled a first glimpse of the interactive future of football, with EA SPORTS FC™ revealing its new brand vision, identity and logo. FC will become EA SPORTS' platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans through console, mobile, online and esports products.

EA SPORTS has defined interactive football for 30 years and built a global football community of more than 150 million across multiple platforms – a community that EA SPORTS FC will now continue to grow alongside partners who share a common goal of a fan-first future of football. Built on a foundation of inclusivity and innovation, fans will experience unrivaled authenticity with access to more than 19,000 fully licensed players, 700 teams and 30 leagues, with the support of over 300 global football partners that will allow further expansion into areas including both women’s and grassroots football.