EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
EA SPORTS FC | The Rebrand and Global Launch
Welcome to the Club.
The opportunity of a lifetime, to be a core part of the team rebranding the 30-year EA SPORTS FIFA franchise to begin a new era and launch as EA SPORTS FC.
From brand identity development to storytelling to real football activations to global campaign films, this was a behemoth of a team effort as we welcomed the world to the club.
Welcome to the Club.
The opportunity of a lifetime, to be a core part of the team rebranding the 30-year EA SPORTS FIFA franchise to begin a new era and launch as EA SPORTS FC.
From brand identity development to storytelling to real football activations to global campaign films, this was a behemoth of a team effort as we welcomed the world to the club.
PROJECT OVERVIEW
Company: Electronic Arts
Date: March-September 2023
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
Company: Electronic Arts
Date: March-September 2023
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
[From press release] Today, Electronic Arts Inc unveiled a first glimpse of the interactive future of football, with EA SPORTS FC™ revealing its new brand vision, identity and logo. FC will become EA SPORTS' platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans through console, mobile, online and esports products.
EA SPORTS has defined interactive football for 30 years and built a global football community of more than 150 million across multiple platforms – a community that EA SPORTS FC will now continue to grow alongside partners who share a common goal of a fan-first future of football. Built on a foundation of inclusivity and innovation, fans will experience unrivaled authenticity with access to more than 19,000 fully licensed players, 700 teams and 30 leagues, with the support of over 300 global football partners that will allow further expansion into areas including both women’s and grassroots football.