TRUE TO 7
For those true to themselves on and off the field. Proudly, unapologetically and against all odds.
Days after Colin Kaepernick reached his settlement with the NFL, Nike paid tribute to the athlete and activist with a special-edition football jersey called “True to 7.”
The shirt is decked with homages to the former San Francisco 49ers quarterback, featuring “KAEPERNICK” and the number “7” in white upon an otherwise all-black shirt.
I crafted the messaging for the moment and its imagery, which included individuals from a handful of charities in LA, NYC, and Chicago that were chosen by Colin.
PROJECT OVERVIEW
Client: Nike
Agency: space150
Date: February 2019
Services: Copywriting, Creative Direction
For those true to themselves on and off the field. Proudly, unapologetically and against all odds.
Days after Colin Kaepernick reached his settlement with the NFL, Nike paid tribute to the athlete and activist with a special-edition football jersey called “True to 7.”
The shirt is decked with homages to the former San Francisco 49ers quarterback, featuring “KAEPERNICK” and the number “7” in white upon an otherwise all-black shirt.
I crafted the messaging for the moment and its imagery, which included individuals from a handful of charities in LA, NYC, and Chicago that were chosen by Colin.
PROJECT OVERVIEW
Client: Nike
Agency: space150
Date: February 2019
Services: Copywriting, Creative Direction
