“OFF CAMPUS”
Joined by Spike Lee, Don C, Eric Koston, Shanye Oliver, Tremaine Emory, Heron Preston, and more, the “OFF CAMPUS” pop-up event hosted by Nike and Virgil Abloh served as a celebration of an immediately iconic collaboration. Our role was to seamlessly make a primarily physical experience translate into a digital impact through livestreams, recaps, and exclusive imagery throughout the event.
Dubbed “THE TEN: A Crash Course,” the event shed light on the path that led to the collection, moderated by journalist Phoebe Lovatt and feature Virgil himself and Andy Caine, VP of Nike footwear design. In between, industry juggernauts discussed various topics such as the future of the Jordan effect, the influence of the Air Force 1, Air Max 97, Presto, Blazer, Hyperdunk, and Chucks in addition to offering hands-on experiences with customizing said sneakers and new and vintage Nike tees.
[From Hypebeast]
With New York Fashion Week around the bend, outside of the runway, Virgil Abloh and Nike’s 10 collaborative sneakers — “THE TEN” — are and will stay arguably the hottest topic. With reservations to the opening event immediately filling up, Nike has made available details to all of the NIKE INC. c/o Virgil Abloh “OFF CAMPUS” events that will be taking place in NYC at 23 Wall Street.
Set to occur between September 6-8, the hands-on events and talks will kick off with a conversation on design and collaboration to shed light on the path that led to the collection. Dubbed “THE TEN: A Crash Course,” it will be moderated by journalist Phoebe Lovatt and feature Virgil himself and Andy Caine, VP of Nike footwear design. In between, industry juggernauts like Don C, Eric Koston, Shanye Oliver, Tremaine Emory, Heron Preston and others will join in on various topics such as the future of the Jordan effect, the influence of the Air Force 1, Air Max 97, Presto, Blazer, Hyperdunk, and Chucks in addition to offering hands-on experiences with customizing said sneakers and new and vintage Nike tees.
[From Highsnobiety]
Nike and Virgil Abloh opened the doors of 23 Wall Street, the building housing “OFF-CAMPUS,” an installation celebrating Abloh’s “The Ten” collaboration with the sportswear company, consisting of ten reinterpreted Nike sneakers. Throughout the day the site is hosting several panels which are being livestreamed by Nike.
The first thing people will notice about the space is the industrial look and feel, aligning with the aesthetic approach to the shoes. Staffers wore all white with customized Nike tees and headbands with “Staff” written in quotes, something that’s become an OFF-WHITE trademark.
Outside the panel space was an installation featuring shoes from the collaboration in dynamic displays. Behind that, a more sprawling exhibition explained the concepts behind the sneakers. The Jordan 1s hung from the feet of an invisible Michael Jordan mid-dunk. The Air Force 1s burst from a wall, and the Chuck Taylors lay atop a mountain of photos featuring plenty of people wearing different types of Chucks.
Upstairs, a pop-up “Nike Store” sold exclusive merch, ranging from tees, hoodies, caps, a tote bag, and a special toolkit enabling people to customize and cut-up whatever shoe they pleased. Take a look at some of the exclusive merch below. The sneakers went on sale to select participants who attended “OFF-CAMPUS” panels.
Joined by Spike Lee, Don C, Eric Koston, Shanye Oliver, Tremaine Emory, Heron Preston, and more, the “OFF CAMPUS” pop-up event hosted by Nike and Virgil Abloh served as a celebration of an immediately iconic collaboration. Our role was to seamlessly make a primarily physical experience translate into a digital impact through livestreams, recaps, and exclusive imagery throughout the event.
Dubbed “THE TEN: A Crash Course,” the event shed light on the path that led to the collection, moderated by journalist Phoebe Lovatt and feature Virgil himself and Andy Caine, VP of Nike footwear design. In between, industry juggernauts discussed various topics such as the future of the Jordan effect, the influence of the Air Force 1, Air Max 97, Presto, Blazer, Hyperdunk, and Chucks in addition to offering hands-on experiences with customizing said sneakers and new and vintage Nike tees.
[From Hypebeast]
With New York Fashion Week around the bend, outside of the runway, Virgil Abloh and Nike’s 10 collaborative sneakers — “THE TEN” — are and will stay arguably the hottest topic. With reservations to the opening event immediately filling up, Nike has made available details to all of the NIKE INC. c/o Virgil Abloh “OFF CAMPUS” events that will be taking place in NYC at 23 Wall Street.
Set to occur between September 6-8, the hands-on events and talks will kick off with a conversation on design and collaboration to shed light on the path that led to the collection. Dubbed “THE TEN: A Crash Course,” it will be moderated by journalist Phoebe Lovatt and feature Virgil himself and Andy Caine, VP of Nike footwear design. In between, industry juggernauts like Don C, Eric Koston, Shanye Oliver, Tremaine Emory, Heron Preston and others will join in on various topics such as the future of the Jordan effect, the influence of the Air Force 1, Air Max 97, Presto, Blazer, Hyperdunk, and Chucks in addition to offering hands-on experiences with customizing said sneakers and new and vintage Nike tees.
[From Highsnobiety]
Nike and Virgil Abloh opened the doors of 23 Wall Street, the building housing “OFF-CAMPUS,” an installation celebrating Abloh’s “The Ten” collaboration with the sportswear company, consisting of ten reinterpreted Nike sneakers. Throughout the day the site is hosting several panels which are being livestreamed by Nike.
The first thing people will notice about the space is the industrial look and feel, aligning with the aesthetic approach to the shoes. Staffers wore all white with customized Nike tees and headbands with “Staff” written in quotes, something that’s become an OFF-WHITE trademark.
Outside the panel space was an installation featuring shoes from the collaboration in dynamic displays. Behind that, a more sprawling exhibition explained the concepts behind the sneakers. The Jordan 1s hung from the feet of an invisible Michael Jordan mid-dunk. The Air Force 1s burst from a wall, and the Chuck Taylors lay atop a mountain of photos featuring plenty of people wearing different types of Chucks.
Upstairs, a pop-up “Nike Store” sold exclusive merch, ranging from tees, hoodies, caps, a tote bag, and a special toolkit enabling people to customize and cut-up whatever shoe they pleased. Take a look at some of the exclusive merch below. The sneakers went on sale to select participants who attended “OFF-CAMPUS” panels.
PROJECT OVERVIEW
Client: Nike
Campaign: “The Ten”
Agency: space150
Date: July 2017- September 2018
Services: Copywriting, Content Creation, Strategy
Client: Nike
Campaign: “The Ten”
Agency: space150
Date: July 2017- September 2018
Services: Copywriting, Content Creation, Strategy
