EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
THE TOFFEE LEAGUE
Soccer City, USA. It’s what Portland, Oregon is called by many, and it’s a moniker well-earned for a love of the beautiful game that truly binds the city together. In this part of the Pacific Northwest, a passion for football speaks to a passion for so much more. To celebrate this unique football culture, we helped create the Toffee League—a co-ed, amateur soccer competition unlike any other, powered by presenting sponsor Avery Dennison and beloved Portland pub, The Toffee Club.
Aiming to embrace the imagination and soul of the Rose City, as well as the potential for football to be a vehicle for self-expression, community-building and social change, the Toffee League is a reflection of this inimitable local soccer scene and the inspiring, creative people who make it unlike anywhere else. Portland knows that football is more than a game—it’s a culture, a community, and a canvas. This league is a love letter to that. #MakeFootballWeird
PROJECT OVERVIEW
Client: Avery Dennison, The Toffee Club
Agency: Common Goal
Date: Spring/Summer 2017
Services: Copywriting, Creative Direction
Soccer City, USA. It’s what Portland, Oregon is called by many, and it’s a moniker well-earned for a love of the beautiful game that truly binds the city together. In this part of the Pacific Northwest, a passion for football speaks to a passion for so much more. To celebrate this unique football culture, we helped create the Toffee League—a co-ed, amateur soccer competition unlike any other, powered by presenting sponsor Avery Dennison and beloved Portland pub, The Toffee Club.
Aiming to embrace the imagination and soul of the Rose City, as well as the potential for football to be a vehicle for self-expression, community-building and social change, the Toffee League is a reflection of this inimitable local soccer scene and the inspiring, creative people who make it unlike anywhere else. Portland knows that football is more than a game—it’s a culture, a community, and a canvas. This league is a love letter to that. #MakeFootballWeird
PROJECT OVERVIEW
Client: Avery Dennison, The Toffee Club
Agency: Common Goal
Date: Spring/Summer 2017
Services: Copywriting, Creative Direction
