THE TOFFEE LEAGUE
Soccer City, USA. It’s what Portland, Oregon is called by many, and it’s a moniker well-earned for a love of the beautiful game that truly binds the city together. In this part of the Pacific Northwest, a passion for football speaks to a passion for so much more. To celebrate this unique football culture, we helped create the Toffee League—a co-ed, amateur soccer competition unlike any other, powered by presenting sponsor Avery Dennison and beloved Portland pub, The Toffee Club.
Aiming to embrace the imagination and soul of the Rose City, as well as the potential for football to be a vehicle for self-expression, community-building and social change, the Toffee League is a reflection of this inimitable local soccer scene and the inspiring, creative people who make it unlike anywhere else. Portland knows that football is more than a game—it’s a culture, a community, and a canvas. This league is a love letter to that. #MakeFootballWeird
PROJECT OVERVIEW
Client: Avery Dennison, The Toffee Club
Agency: Common Goal
Date: Spring/Summer 2017
Services: Copywriting, Creative Direction
Soccer City, USA. It’s what Portland, Oregon is called by many, and it’s a moniker well-earned for a love of the beautiful game that truly binds the city together. In this part of the Pacific Northwest, a passion for football speaks to a passion for so much more. To celebrate this unique football culture, we helped create the Toffee League—a co-ed, amateur soccer competition unlike any other, powered by presenting sponsor Avery Dennison and beloved Portland pub, The Toffee Club.
Aiming to embrace the imagination and soul of the Rose City, as well as the potential for football to be a vehicle for self-expression, community-building and social change, the Toffee League is a reflection of this inimitable local soccer scene and the inspiring, creative people who make it unlike anywhere else. Portland knows that football is more than a game—it’s a culture, a community, and a canvas. This league is a love letter to that. #MakeFootballWeird
PROJECT OVERVIEW
Client: Avery Dennison, The Toffee Club
Agency: Common Goal
Date: Spring/Summer 2017
Services: Copywriting, Creative Direction
