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EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)

1.  EA SPORTS FC (The Rebrand and Global Launch, 2023)

2.  Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)

4.  2022 FIFA World Cup (FIFA 23, 2022)

5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)

6.  The Viking (Beats By Dre x FC 24, 2023)

7.  The World’s Game (FIFA 23 Global Creative Campaign, 2022)

8.  Powered By Football (FIFA 22 Global Creative Campaign, 2021)

9.  EURO 2024 (UEFA x FC 24, 2023-24) 

10.  Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24) 

11. Team of the Year (Paramount & CBS x FC 24)


ADDITIONAL SELECTED PROJECTS

1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)

14. Choose Go (Nike Running, 2018)

15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)

16. True to 7 (Colin Kaepernick x Nike, 2019)

17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)

18. The Blues Connected Kit (Chelsea FC x Nike, 2018)

19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)

20. Where Is Football (Co-founder, 2009)

21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)

22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)

23. The Department of Unimaginable (Air Max Day x Nike, 2019)

24. Gamekillers (Nike Global Football, 2019)

25. F4%K YEAH (Nike Running, 2018)

26. Finding Football (The F2 and YouTube, 2018)

27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)

28. The Liberté Cup (2016)
 29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
‘MORE THAN AN ATHLETE’ WORLD TOUR

In the summer of 2018, LeBron James showed basketball can bring the world together, making an incredible impact visiting and empowering fans in Shanghai, Paris, Berlin and New York City.

I worked closely with Nike’s team in Europe to help craft the messaging around the tour, as well as drive the story-led installations to share LeBron’s journey with those who may not know it as well as those watching him go to work every night in the States.


PROJECT OVERVIEW

Client: Nike Europe, Daniel Whiteneck

Date: September-December 2018

Services: Copywriting, Concepting, Creative Strategy