EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
ABOUT
SERVICES
Creative Direction, Copywriting, Branding,
Brand Strategy, Content Creation, Concept Development, Campaigns, Art Direction, Design Direction, Experiential Activations, Social Media Strategy, Digital Activations
LOCATION
Los Angeles, CA.
CONTACT
eric@beardprojects.co
Beard Projects is a multidisciplinary creative practice based in Los Angeles.
Over the past 15 years, Eric Beard has become a trusted partner for clients covering a wide spectrum of creative activations, including full scale video productions, 360º campaign creative development, social-first content strategies, launch events, design direction, branding, brand development, and more.
Eric recently was the Global Creative Director for EA SPORTS from 2021 to April 2024, helping build the new EA SPORTS FC franchise and transition from the 30-year old EA SPORTS FIFA franchise.
In recent years, Nike has also been a primary client, collaborating with a handful of the brand’s categories and special initiatives. Other clients include Red Bull, the Premier League, Peacock and NBC Sports, the NFL, Activision, Levi’s, Meta, Whistle Sports, YouTube, Major League Soccer, and Chelsea Football Club.
Depending on a project’s scale or needs, Beard Projects is complemented by trusted partners who specialize in various creative disciplines. More information available upon request.