EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
NIKECRAFT MARS YARD 2.0
In May 2012, Nike and artist Tom Sachs partnered to release the NikeCraft Mars Yard, a shoe inspired by Sachs’ relationship with NASA’s scientists. It was designed as a high-performance equipment piece for the building of his SPACE PROGRAM 2.0: Mars exhibition in New York City. Five years later, we needed to digitally relaunch the 2.0 shoe to ensure that only true fans (and not just sneakerheads) would have first access to purchase.
I helped craft a multimedia NASA-inspired command center filled with interactive zines, videos, games, and user-generated content. A quiz about Tom Sachs was implemented wherein a user could get a chance to buy the shoe by answering a series of 16 questions correctly, proving that only those of intrepid spirit and doggedness would get first access to the shoe.
In May 2012, Nike and artist Tom Sachs partnered to release the NikeCraft Mars Yard, a shoe inspired by Sachs’ relationship with NASA’s scientists. It was designed as a high-performance equipment piece for the building of his SPACE PROGRAM 2.0: Mars exhibition in New York City. Five years later, we needed to digitally relaunch the 2.0 shoe to ensure that only true fans (and not just sneakerheads) would have first access to purchase.
I helped craft a multimedia NASA-inspired command center filled with interactive zines, videos, games, and user-generated content. A quiz about Tom Sachs was implemented wherein a user could get a chance to buy the shoe by answering a series of 16 questions correctly, proving that only those of intrepid spirit and doggedness would get first access to the shoe.
PROJECT OVERVIEW
Client: Nike
Agency: space150
Date: July 2017- September 2018
Services: Copywriting, Content Creation
Client: Nike
Agency: space150
Date: July 2017- September 2018
Services: Copywriting, Content Creation
