EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
THE NEW YORK BLACKOUT
Remember the New York Cosmos? During my time there, I helped create this retelling of the legendary Carlos Alberto Torres’ unique induction into the Cosmos family. A special treat for New Yorkers.
In 1977, at the height of the Cosmos run, NYC suffered an electrical blackout that shook the USA’s largest city to its core. This also happened to be the day that Carlos Alberto Torres, the Cosmos’ new star defender, arrived to join the team. In memory of this chapter in Cosmos history, Umbro launched a limited edition line of unique black-on-black apparel called the Cosmos Blackout Collection. We wanted to share Carlos’ story by letting him tell it himself. Through animation, print, out of home, and pop-up retail locations in New York and London, we shared the the story that began the race for the title.
We opened a store in New York City’s Lower East Side that helped further tell the story of the blackout, along with selling the product itself. This space also acted as the venue for the campaign’s launch party. Artist Kevin Lyons designed the space and brought the whole crowd of New Yorkers back to a different era.
http://www.grantmason.com/blackout
https://vimeo.com/26397024
Remember the New York Cosmos? During my time there, I helped create this retelling of the legendary Carlos Alberto Torres’ unique induction into the Cosmos family. A special treat for New Yorkers.
In 1977, at the height of the Cosmos run, NYC suffered an electrical blackout that shook the USA’s largest city to its core. This also happened to be the day that Carlos Alberto Torres, the Cosmos’ new star defender, arrived to join the team. In memory of this chapter in Cosmos history, Umbro launched a limited edition line of unique black-on-black apparel called the Cosmos Blackout Collection. We wanted to share Carlos’ story by letting him tell it himself. Through animation, print, out of home, and pop-up retail locations in New York and London, we shared the the story that began the race for the title.
We opened a store in New York City’s Lower East Side that helped further tell the story of the blackout, along with selling the product itself. This space also acted as the venue for the campaign’s launch party. Artist Kevin Lyons designed the space and brought the whole crowd of New Yorkers back to a different era.
http://www.grantmason.com/blackout
https://vimeo.com/26397024
