RAMS DONUTS
For LA, From LA.
Landmarks don’t change. Iconic for its size and simplicity, the giant 33-foot Randy’s Donuts sign has towered over Los Angeles, completely unchanged, for over 60 years.
Nike were surprised, like everyone else, by the Los Angeles Rams making it to the 2019 Super Bowl. So they had 5 days to do something, and in traditional fashion they wanted a proper, large-scale activation that could serve as a rallying cry for the city and Rams fans.
Which brings us to Randy’s Donuts. An absolute LA staple and true institution.
To change a landmark with its own IMDB credits, you better have a good reason. Turns out, the L.A. Rams making the Super Bowl was the perfect reason. We brought Nike and Randy’s together and painted every last crumb Rams blue and gold—turning Randy’s into a beacon of Rams pride and a rallying point for diehard fans to come together over a legendary glazed raised.
PROJECT OVERVIEW
Client: Nike
Agency: space150
Date: February 2019
Services: Copywriting, Creative Direction, Creative Strategy, Content Capture
For LA, From LA.
Landmarks don’t change. Iconic for its size and simplicity, the giant 33-foot Randy’s Donuts sign has towered over Los Angeles, completely unchanged, for over 60 years.
Nike were surprised, like everyone else, by the Los Angeles Rams making it to the 2019 Super Bowl. So they had 5 days to do something, and in traditional fashion they wanted a proper, large-scale activation that could serve as a rallying cry for the city and Rams fans.
Which brings us to Randy’s Donuts. An absolute LA staple and true institution.
To change a landmark with its own IMDB credits, you better have a good reason. Turns out, the L.A. Rams making the Super Bowl was the perfect reason. We brought Nike and Randy’s together and painted every last crumb Rams blue and gold—turning Randy’s into a beacon of Rams pride and a rallying point for diehard fans to come together over a legendary glazed raised.
PROJECT OVERVIEW
Client: Nike
Agency: space150
Date: February 2019
Services: Copywriting, Creative Direction, Creative Strategy, Content Capture
