EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
RAMS DONUTS
For LA, From LA.
Landmarks don’t change. Iconic for its size and simplicity, the giant 33-foot Randy’s Donuts sign has towered over Los Angeles, completely unchanged, for over 60 years.
Nike were surprised, like everyone else, by the Los Angeles Rams making it to the 2019 Super Bowl. So they had 5 days to do something, and in traditional fashion they wanted a proper, large-scale activation that could serve as a rallying cry for the city and Rams fans.
Which brings us to Randy’s Donuts. An absolute LA staple and true institution.
To change a landmark with its own IMDB credits, you better have a good reason. Turns out, the L.A. Rams making the Super Bowl was the perfect reason. We brought Nike and Randy’s together and painted every last crumb Rams blue and gold—turning Randy’s into a beacon of Rams pride and a rallying point for diehard fans to come together over a legendary glazed raised.
PROJECT OVERVIEW
Client: Nike
Agency: space150
Date: February 2019
Services: Copywriting, Creative Direction, Creative Strategy, Content Capture
For LA, From LA.
Landmarks don’t change. Iconic for its size and simplicity, the giant 33-foot Randy’s Donuts sign has towered over Los Angeles, completely unchanged, for over 60 years.
Nike were surprised, like everyone else, by the Los Angeles Rams making it to the 2019 Super Bowl. So they had 5 days to do something, and in traditional fashion they wanted a proper, large-scale activation that could serve as a rallying cry for the city and Rams fans.
Which brings us to Randy’s Donuts. An absolute LA staple and true institution.
To change a landmark with its own IMDB credits, you better have a good reason. Turns out, the L.A. Rams making the Super Bowl was the perfect reason. We brought Nike and Randy’s together and painted every last crumb Rams blue and gold—turning Randy’s into a beacon of Rams pride and a rallying point for diehard fans to come together over a legendary glazed raised.
PROJECT OVERVIEW
Client: Nike
Agency: space150
Date: February 2019
Services: Copywriting, Creative Direction, Creative Strategy, Content Capture
