DARE TO RISE FOR EQUALITY

This was an opportunity to collaborate with and learn from leaders in respective Native communities for Nike's Equality campaign and Nike N7.

In particular, crafting an anthem video ("The Original Athlete" for the “Dare to Rise for Equality” campaign) with the poet Tazbah Rose Chavez, an enrolled member of the Bishop Paiute Tribe, was an honor.

[From official Nike press release]

Nike believes in the power of sport to move the world forward. We strive to break down barriers, inspire action and bring peopl together. The N7 collection supports the N7 Fund and its commitment to help organizations provide sport and physical
activity programming to Native American and Aboriginal communities so that they can lead healthier, happier and mor successful lives.

Since its inception in 2009, the N7 Fund has awarded $5.6 million in grants to 243 communities an organizations, reaching more than 420,000 youth. Nike is committed to diversity, inclusion and human rights,and we believe in a level playing field for everybody.

We are the original athlete. This land's first DNA. We are those who have distance in every stride, inherited from the heartbeat of our seventh generation. Nike is honored to celebrate Native American Heritage Month with this year's Nike N7 Collection, inspired by the belief we all deserve the same opportunities to make our dreams a reality.

PROJECT OVERVIEW
Client: Nike
Campaign: EQUALITY and Nike N7 (Native American Heritage Month)
Agency: space150
Date: July 2017- September 2018
Services: Copywriting, Content Creation