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EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)

1.  EA SPORTS FC (The Rebrand and Global Launch, 2023)

2.  Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)

4.  2022 FIFA World Cup (FIFA 23, 2022)

5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)

6.  The Viking (Beats By Dre x FC 24, 2023)

7.  The World’s Game (FIFA 23 Global Creative Campaign, 2022)

8.  Powered By Football (FIFA 22 Global Creative Campaign, 2021)

9.  EURO 2024 (UEFA x FC 24, 2023-24) 

10.  Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24) 

11. Team of the Year (Paramount & CBS x FC 24)


ADDITIONAL SELECTED PROJECTS

1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)

14. Choose Go (Nike Running, 2018)

15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)

16. True to 7 (Colin Kaepernick x Nike, 2019)

17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)

18. The Blues Connected Kit (Chelsea FC x Nike, 2018)

19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)

20. Where Is Football (Co-founder, 2009)

21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)

22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)

23. The Department of Unimaginable (Air Max Day x Nike, 2019)

24. Gamekillers (Nike Global Football, 2019)

25. F4%K YEAH (Nike Running, 2018)

26. Finding Football (The F2 and YouTube, 2018)

27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)

28. The Liberté Cup (2016)
 29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
Team of the Year | Paramount & CBS x EA SPORTS FC 24

Representing the people’s voice with millions of votes annually, Team of the Year has become one of the most prestigious awards in world football. And this year with the introduction of women’s footballers in Ultimate Team we also welcome a Women’s Team of the Year for fans to choose along with their Men’s TOTY.

We leveled up our global coverage by collaborating with a trusted, modern broadcast partner in CBS Sports & Paramount+ to launch the TOTY Kickoff Show, creating a platform for talent like Jude Bellingham, Alexia Putellas, Kate Abdo, Jamie Carragher, Micah Richards, and Alex Scott to get the debate started, selecting their own Men's & Women's Team of the Year.

Additionally, we created a TOTY hero film with our friends at KODE featuring the likes of Son Heung-min, Vinicius Jr, and fans everywhere from Seoul to South America to South London capturing the spirit of those who back their Best XIs.


PROJECT OVERVIEW
Company: Electronic Arts
Date: 2023, 2024
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development