REACT BY CREW. REACT BY YOU.
It does not matter how slow you go as long as you do not stop.
To coincide with the Epic React running shoe’s debut on Nike ID, five run clubs from around the world that represent what it means to push the boundaries of running lend their creativity as design options.
Spanning three continents in just four weeks, we told the stories of One Crew (Shanghai), Koreantown Run Club (Los Angeles), Patta x Track Mafia (London), Athletics Far East (Tokyo), and Private Road Running Club (Seoul).
[From Nike.com]
Only available on the Nike app in our Member Exclusive Shop Customize a Nike Epic React iD with colors and details inspire by five world-renowned run crews.
ONE CREW - SHANGHAI
Whether it’s with her mind or her feet, running gets Lisa through the grind and straight to the stuff that matters. That’s why she formed One Crew. Their colors match the Shanghai sky at dawn, and their icons represent the values they share.
KOREATOWN RUN CLUB – LOS ANGELES
KRC founder Duy knows that every run is a chance for his crew to lift each other up. He chose colors inspired by the Korean flag and KRC's regular night runs through the streets of K-Town.
PATTA X TRACK MAFIA – LONDON
For these two run crews, going farther means going together. Their color choices take after the black tarmacs, red and blue tracks and green trails they cover, while the black panther logo embodies the fearlessness of city culture.
ATHLETICS FAR EAST – TOKYO Heading out for a run can be tough, but for AFE's Emi and Jun, it makes hitting reset all the more relaxing. Their design draws from Tokyo's subway map, which illustrates where the crew comes from and how they come together.
PRIVATE ROAD RUNNING CLUB – SEOUL
PRRC’s James and Irene run with their crew to re-energize themselves for tomorrow. Their pale blue Flyknit captures the look of Seoul's streets, and a Corinthian helmet logo symbolizes the crew's past achievements.
It does not matter how slow you go as long as you do not stop.
To coincide with the Epic React running shoe’s debut on Nike ID, five run clubs from around the world that represent what it means to push the boundaries of running lend their creativity as design options.
Spanning three continents in just four weeks, we told the stories of One Crew (Shanghai), Koreantown Run Club (Los Angeles), Patta x Track Mafia (London), Athletics Far East (Tokyo), and Private Road Running Club (Seoul).
[From Nike.com]
Only available on the Nike app in our Member Exclusive Shop Customize a Nike Epic React iD with colors and details inspire by five world-renowned run crews.
ONE CREW - SHANGHAI
Whether it’s with her mind or her feet, running gets Lisa through the grind and straight to the stuff that matters. That’s why she formed One Crew. Their colors match the Shanghai sky at dawn, and their icons represent the values they share.
KOREATOWN RUN CLUB – LOS ANGELES
KRC founder Duy knows that every run is a chance for his crew to lift each other up. He chose colors inspired by the Korean flag and KRC's regular night runs through the streets of K-Town.
PATTA X TRACK MAFIA – LONDON
For these two run crews, going farther means going together. Their color choices take after the black tarmacs, red and blue tracks and green trails they cover, while the black panther logo embodies the fearlessness of city culture.
ATHLETICS FAR EAST – TOKYO Heading out for a run can be tough, but for AFE's Emi and Jun, it makes hitting reset all the more relaxing. Their design draws from Tokyo's subway map, which illustrates where the crew comes from and how they come together.
PRIVATE ROAD RUNNING CLUB – SEOUL
PRRC’s James and Irene run with their crew to re-energize themselves for tomorrow. Their pale blue Flyknit captures the look of Seoul's streets, and a Corinthian helmet logo symbolizes the crew's past achievements.
PROJECT OVERVIEW
Client: Nike
Campaign: Nike Running and NIKEiD
Agency: space150
Date: Summer 2018
Services: Copywriting, Content Creation, Production
Client: Nike
Campaign: Nike Running and NIKEiD
Agency: space150
Date: Summer 2018
Services: Copywriting, Content Creation, Production
GLOBAL RUN CREWS — ANTHEM
ATHLETICS FAR EAST — TOKYO
ONE CREW — SHANGHAI
PRIVATE ROAD RUNNING CLUB — SEOUL
KOREATOWN RUN CLUB — LOS ANGELES
PATTA x TRACK MAFIA — LONDON
