EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
PAREIDOLIA (KYRIE 6 & NIKE BASKETBALL)
There are few athletes as reflective, introspective, and openly spiritual as Kyrie Irving. We had an opportunity to create an interpretation of ‘Kyrie Vision’ for the Kyrie 6 campaign, embracing Kyrie Irving’s special connection to 11 (a number representing mastery, harmony, and balance) as well as the third eye (representing higher realms of consciousness).
The shoe debuts with 11 colorways, each connected to a place tied to Kyrie’s globetrotting experiences, which were showcased by a baller journeying throughout a diverse New York landscape. We also partnered with Irish artists Kevin McGloughlin & Paraic McGloughlin, who helped us achieve the surreal Pareidolia effects.
There are few athletes as reflective, introspective, and openly spiritual as Kyrie Irving. We had an opportunity to create an interpretation of ‘Kyrie Vision’ for the Kyrie 6 campaign, embracing Kyrie Irving’s special connection to 11 (a number representing mastery, harmony, and balance) as well as the third eye (representing higher realms of consciousness).
The shoe debuts with 11 colorways, each connected to a place tied to Kyrie’s globetrotting experiences, which were showcased by a baller journeying throughout a diverse New York landscape. We also partnered with Irish artists Kevin McGloughlin & Paraic McGloughlin, who helped us achieve the surreal Pareidolia effects.
PROJECT OVERVIEW
Client: Nike
Campaign: Nike Basketball Kyrie 6
Agency: space150
Date: February 2020
Services: Copywriting, Creative Direction
Client: Nike
Campaign: Nike Basketball Kyrie 6
Agency: space150
Date: February 2020
Services: Copywriting, Creative Direction