EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2024)
2. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS1. Awaken the Phantom (Nike Global Football, 2018)
28. The Liberté Cup (2016)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Championing The Women’s Game (2021-24)
3. Ted Lasso (Apple x FIFA 23, 2022)
4. 2022 FIFA World Cup (FIFA 23, 2022)
5. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
6. The Viking (Beats By Dre x FC 24, 2023)
7. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
8. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
9. EURO 2024 (UEFA x FC 24, 2023-24)
10. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
11. Team of the Year (Paramount & CBS x FC 24)
ADDITIONAL SELECTED PROJECTS
1. Awaken the Phantom (Nike Global Football, 2018)
2. Mars Yard 2.0 (Tom Sachs x Nike, 2017)
3. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
4. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
5. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
6. Believe (Nike Global Football x World Cup, 2018)
7. Pareidolia (Nike Basketball & Kyrie Irving, 2020)
8. React by Crew. React by You. (Nike Running. 2018)
9. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
10. Born Mercurial (Nike Global Football, 2018)
11. Neymar in LA (Nike Global Football, 2017)
12. LebronWatch (Nike Basketball, 2018)
13. Risk Everything (Nike Football, 2014 World Cup campaign)
14. Choose Go (Nike Running, 2018)
15. Rams Donuts (Randy’s Donuts x Nike SB53, 2019)
16. True to 7 (Colin Kaepernick x Nike, 2019)
17. Megan Rapinoe AR Statue (USWNT x Nike, 2019)
18. The Blues Connected Kit (Chelsea FC x Nike, 2018)
19. The New York Blackout (NY Cosmos x Jeff Staple x Umbro, 2012)
20. Where Is Football (Co-founder, 2009)
21. Her Story Is Unstoppable (Women & Girls Lead Global, 2015)
22. ‘Always Forward, Victory Pack (Women’s World Cup x Nike, 2019)
23. The Department of Unimaginable (Air Max Day x Nike, 2019)
24. Gamekillers (Nike Global Football, 2019)
25. F4%K YEAH (Nike Running, 2018)
26. Finding Football (The F2 and YouTube, 2018)
27. Beneath the Surface with Kevin Durant (Nike Basketball, 2019)
28. The Liberté Cup (2016)
29. The Glitch Pitch and Nike Football X (Nike, 2015)
30. Shine Through (Nike Global Football, 2015)
31. Ousadia Alegria + Sonho Dourado (Neymar x Nike Global Football, 2014-15)
32. Island – Scenes from Japan (2017)
33. The Toffee League (Avery Dennison x The Toffee Club, 2017)
THE CHELSEA CONNECTED KIT
I worked with Nike on the creative messaging around the launch of the new Chelsea FC 2018-19 Third Kit, which is the first football kit to feature NikeConnect technology. Following the technology's debut in the NBA last season, this kit gives fans the ability to access exclusive experiences, products, and content, as well as the chance to help design an upcoming "Fan Jersey" available to Shirtholders.
From Nike.com Press Release:
For the first time, NikeConnect technology will be featured in a football jersey with the unveiling of the new third kit for Chelsea FC and its 2018-19 season. By scanning a NikeConnect logo on the shirt label through the Nike app, fans are able to access product, customized content and exclusive experiences.
They can also participate in the development of a special Chelsea FC Shirtholder’s Edition “Fan Jersey.” This co-creation experience includes collaborating with Nike designers during the course of a multi-stage, authentic design process, resulting in a “Fan Jersey” available to Shirtholders.
PROJECT OVERVIEW
Client: Nike
Date: August 2018
Services: Copywriting, Creative Direction
I worked with Nike on the creative messaging around the launch of the new Chelsea FC 2018-19 Third Kit, which is the first football kit to feature NikeConnect technology. Following the technology's debut in the NBA last season, this kit gives fans the ability to access exclusive experiences, products, and content, as well as the chance to help design an upcoming "Fan Jersey" available to Shirtholders.
From Nike.com Press Release:
For the first time, NikeConnect technology will be featured in a football jersey with the unveiling of the new third kit for Chelsea FC and its 2018-19 season. By scanning a NikeConnect logo on the shirt label through the Nike app, fans are able to access product, customized content and exclusive experiences.
They can also participate in the development of a special Chelsea FC Shirtholder’s Edition “Fan Jersey.” This co-creation experience includes collaborating with Nike designers during the course of a multi-stage, authentic design process, resulting in a “Fan Jersey” available to Shirtholders.
PROJECT OVERVIEW
Client: Nike
Date: August 2018
Services: Copywriting, Creative Direction
